NATIONS TAX RELIEF
"We Make Your Life Far Less Taxing"

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CHALLENGE: Grab the attention of individuals who owe in excess of $10,000 to the IRS and are experiencing anxiety about what the agency can do to them, their families, their homes, their businesses, and other assets.

SOLUTION: Capitalize on the scariness of the IRS by associating them with other frightening individuals or situations. Produce a direct, hard-hitting campaign that stresses the repercussions for failing to resolve one's tax problems as quickly as possible.





SOUTH FLORIDA TRAVELER
"Putting The Perfect Beach Within Reach"

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CHALLENGE: Selling island vacation packages primarily to a female clientele increasingly turned off by the typical pictures of beautiful models on beaches that saturate the media.

SOLUTION: Originate atmospheric and highly romantic approach featuring darkened silhouettes, sunsets, and slightly blurred effects that allows women to put themselves into the picture.





SECURE CALL MANAGEMENT
"American Operators. Overseas Pricing"

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CHALLENGE: Inform companies employing (or contemplating using) foreign operators for 800 number calls that inexpensive domestic operators are the preferred consumer choice.

SOLUTION: Create amusing B to B advertising and PR approach pointing to the problem of outsourcing. Initiate media interviews for company spokesperson (over 30 top-rated radio shows in three months) plus promotional contest at www.speaktoamericans.com





NOTT and ASSOCIATES
"Relationships Are Our Strongest Foundation"

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CHALLENGE: Addressing and overcoming the frustration that home purchasers have with companies that do building and renovation.

SOLUTION: Utilize images of famous building projects to drive message of caring and experience in the target area through web site enhancement, outdoor signage, and sales materials.





3D BABY FACE SONOGRAMS
"Where Couples Become Even Closer"

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CHALLENGE: Increase qualified inquiries and help solidify appointments for this sophisticated service, a noninvasive and completely safe procedure that rewards clients with highly detailed fetal sonogram portraits.

SOLUTION: Shift the emphasis away from the technical and identify key beliefs and motives of potential customers. Primarily focus the marketing towards pregnant women. Highlight how this experience helps to strengthen relationships and build personal bonds while deepening feelings of commitment.





OLD CREEK RANCH WINERY
"Some People Shouldn't Visit Us"

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CHALLENGE: Overcoming the distribution disadvantages faced by a boutique winery by increasing the number of sophisticated visitors who are more likely to buy in quantity.

SOLUTION: Craft an elegant and mentally engaging series of ads with a peculiar twist that are far more likely to be appreciated by wine connoisseurs. Run the campaign in upscale, local print media.





ROUNDS, MILLER and ASSOCIATES
"...For The Clueless"

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CHALLENGE: Unify an entire line of diverse business products under one banner to increase recognition and simplify sales process.

SOLUTION: Design a revised line of tools and materials to compete with series such as the "Dummies" and "Idiots" titles. Apply the new brand logo to web site, packaging, and point-of-purchase displays.





ROSS COSMETIC DENTISTRY
"The Dentist of the Night!"

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CHALLENGE: Alerting the greater Hollywood community that this acclaimed dental practice is exclusively open for business during evening hours, making it exceptionally convenient for anyone who doesn't want their busy work day interrupted.

SOLUTION: Fashion an approach geared to this specific show business market based on notorious movie creatures that stalk the night. Employ in-office posters and promotions satirizing famous horror films to spread the word patient by patient.





MEDICAL SPA NETWORK
"THE Central Resource for Medical Spas!"

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CHALLENGE: The company works closely with many top medical spas. They wanted to differentiate one of their clients (Metro Medica Spa) as a premiere destination by pointing out the potential danger of going to inexperienced doctors in the laser treatment field.

SOLUTION: Concentrate on the pioneering experience of clinic's founder and his innovations in the field that have become standard. Incorporate this message in radio, print, and testimonial videos.









ETHICAL ADVOCATE
"The Right Place To Do The Right Thing"

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CHALLENGE: Alerting decision makers to a company that can help them root out fraud and other HR problems through anonymous employee tip (or whistleblower) reporting.

SOLUTION: Create a bold, hard-hitting, and provocative campaign centered on these specific types of events by means of print ads, brochures, direct and e-mail marketing, plus web site re-orientation.






CAPITAL DYNAMICS CORPORATION
"Because It's Better To Plan While You Still Can"

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CHALLENGE: Taking the very uncomfortable topic of Long Term Care Insurance and demonstrating its importance to 40-Plus consumers.

SOLUTION: Innovate a light-hearted yet highly relevant campaign tuned to middle-aged concerns. Then distribute company message through print media, brochures, direct mail, and sales materials.








EYE ASSOCIATES
"Enjoy The View"

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CHALLENGE: Establishing greater consumer awareness in a market already saturated with optical care services and related businesses.

SOLUTION: Selecting an iconic figure as symbol for the company and primarily using billboards with catchy headlines that change weekly to grab consumer attention and anticipation.






GREAT EXPECTATIONS
"Now More Than Ever...Relationships Matter"

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CHALLENGE: Maintain and expand market share for one of the nation's largest personal introduction services.

SOLUTION: Focus on active lifestyle singles with in-center motivational posters, select magazine advertising, testimonial videos, and nationwide direct mail campaigns.






GLOBAL BUSINESS CENTERS
"The Place Where Business Really Happens!"

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CHALLENGE: Promoting virtual and actual office facilities in the heart of Beverly Hills to those companies who desire an extremely prestigious business address, meeting capabilities, plus remarkably low overhead.

SOLUTION: Fashion a creative strategy that targets competition such as mailbox stores and other virtual office providers who can't deliver the same first rate location or services. Secure new web address - 90210office.com - for all marketing and advertising.







VENICE BEACH ECO-COTTAGES
"Green Vacation. Venice Location."

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CHALLENGE: Launch awareness of this environmentally conscious resort in the heart of Venice Beach, California. Attract guests, the media, plus people in the entertainment field with a green message that equally highlights the quaint, romantic nature of the cottages.

SOLUTION: Employ four images together with succinct headlines to deftly point out the amenities and the advantages of this cutting edge vacation destination. However, minimize copy to tease visitors into seeking more details on the nature of the accommodations.






ASSOCIATED PRODUCTION MUSIC
"We Strike A Higher Note"

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CHALLENGE: Re-introducing the name recognition and scope of the world's largest commercial music library to previous and new clients in radio, TV, film, advertising, and other related areas.

SOLUTION: Embarking on a hip, contemporary approach targeted towards younger decision makers in the communications and entertainment industries. Then running the ads in cutting edge publications of special appeal to this group.





CHUCK MELLON
"Tony Robbins Wealth Mastery Expert"

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CHALLENGE #1: Announcing that this internationally known financial advisor - associated with Tony Robbins - will be conducting his own individual seminars and selling his brand of products.

SOLUTION #1: Trade on the association with Tony Robbins but create enough distance and uniqueness to distinguish client in TV and print advertising.

CHALLENGE #2: Increase seminar product sales - without introducing new products or redesigning existing ones.

SOLUTION #2: We convinced Chuck to sell his products in "selection packages" instead of individually. Combined with a redesigned "hard sell" sell-sheet this resulted in an increase of over 30 percent in sales revenue.





THE LAW OFFICES OF BRETT DAVIS
"We Give You Liberty From Debt!"
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CHALLENGE: Design a campaign for a law firm targeted towards those who may be reticent about declaring bankruptcy due to the stigma.

SOLUTION: Create a humorous approach skewering creditors and collection agencies, one which will make potential clients feel more justified in taking action.